Exercise 1 — Meta Titles and Descriptions

Fresh bread and pastries in Braga

Our fictional bakery offers bread, cakes and pastries in central Braga. Customers can buy everyday essentials and special occasion products.

Visit our bakery

Visit the shop for sourdough, croissants and made-to-order cakes. Browse the menu to understand what is available.

Class exercise: In your SEO plugin, first give this page a generic title such as “Home” and an unhelpful description such as “Welcome to our website”. Inspect how those appear in the page source, then replace them with a unique, search-intent-aligned title and description. Compare the Google snippet preview with the HTML. Note: Google may generate a different snippet.

Suggested improvement: “Fresh Bread & Pastries in Braga | Example Bakery” and a description that states products, location and a useful next step. Pixel width matters more than a strict character count.

Related exercises: Reference · Metadata · Headings · Content · Images · Speed